“So, tell us about yourself…”
And just like that, 70% of podcast listeners hit SKIP.
Every podcast host opens with the same snooze-worthy questions:
- “How’d you get started?”
- “Tell us your story.”
- “What’s your background?”
This is the moment most guests bomb their big opportunity.
Here’s the brutal truth: Podcasts work exactly like TikTok. You’ve got 8-10 seconds before listeners decide if you’re worth their time.
That generic life story? Nobody cares.
The Million-Dollar Hook Formula
The difference between forgettable guests and those who get flooded with new clients after an appearance comes down to ONE thing:
Starting with RESULTS, not resume.
Watch how this transforms a standard intro:
BORING VERSION:
Host: “So, how’d you get started?”
Guest: “Well, I was born in Arkansas, got my engineering degree in 2004, then…”
[SKIP BUTTON INTENSIFIES]
MAGNETIC VERSION:
Host: “So, how’d you get started?”
Guest: “I never imagined I’d discover how to grow Instagram accounts to 1M followers in 30 days, like clockwork. I’ve done it for over 25 accounts now. But I certainly didn’t start knowing anything about Instagram. You see, I was born in Arkansas…”
See the difference? The second version makes listeners think: “Wait… a MILLION followers in 30 days? I need to hear how this works!”
The Hook Formula That Never Fails
RESULT YOU PROVIDE + TIMEFRAME + (BONUS: WITHOUT THE HARD STUFF)
More examples that grab attention instantly:
✅ “I would’ve never thought I’d figure out how to get multi-million dollar companies to promote my products to their audiences for FREE, even when I was a complete nobody. I’ve generated millions using this exact method.”
✅ “I would’ve never thought I’d discover how to help people lose 15 pounds in just 14 days without exercise or starvation. We’ve helped over 2,500 people transform their bodies this year alone.”
✅ “I would’ve never thought I’d create a method to eliminate anxiety permanently in one week without therapy or medication. We now have a 94% success rate across thousands of clients.”
The Sneaky Psychological Trick
When you lead with your hook, something magical happens:
- Listeners actually pay attention to your backstory (which now seems relevant)
- The host asks follow-up questions about your method (free promotion)
- You plant your solution in listeners’ minds WITHOUT pitching
- You position yourself as THE expert on this specific result
The entire episode becomes an invisible sales machine for your offer.
And it all starts with those first 10 seconds.
Craft Your Irresistible Hook Now
Your homework: Before your next podcast, create your hook using the formula above.
Practice it until it rolls off your tongue naturally.
Then watch as hosts rave about you being “their best guest ever” and listeners flood your DMs asking how to work with you.
Want to get serious about booking yourself out with podcast interviews?
I’ve got just the thing for you:
