Make Money By The Weekend

Stop trying to be fancy

Most people are bad at selling because they never actually ask people for money.

They learn all about selling strategies but they never launch their product. These “non-selling sellers” have convinced themselves they they’re moving toward a target when in reality, their “learning” is actively distracting them from the thing they want the most.

Sell like a sheep herder runs

Back in 1983, there was a the 61-year-old sheep herder, Cliff Young, who absolutely demolished his younger, professional running competition at an ultra marathon race.

How?

He didn’t get distracted. His strategy was shockingly simple: just keep moving.

And, that’s what he did — for 544 miles.

Because he didn’t complicate his method with the running “science” of the day (fancy shoes, macro counts, rest times, etc.), he simply shuffled his way past every other runner — while they slept — until he finished in 1st place, 10 hours ahead of the next finisher.

I think most people botch selling because they focus too much on being fancy. And, to be honest, most “experts” who “teach” you how to sell try to distract you with being fancy so you don’t notice that while you’re building out elaborate email sequences or a new website, you’re not actually making money.

When you see how simple the true selling process is, you’ll realize that “money by the weekend” is very feasible.

It doesn’t matter if you’re starting from Square 0 or if you’ve been at this “make money online” thing for a while. In this guide, I’ll take you step-by-painstaking-step through the entire selling process, meaning you’ll have an actual checklist you can print out and follow to help you make money by the weekend.

You ready?

Let’s do this.

What you’ll find in this guide

Here’s what you’ll find in this guide:

▷Part 1: The 4-steps to make money by the weekend

▷Part 2: The “money by the weekend” checklist to follow

▷Part 3: How to make selling not that scary

▷Part 4: The overachiever cheat codes for making cash fast

▷Part 5: The “money-making” proof

Why you should listen to me

My name is Kathryn Jones. I’ve helped hundreds of people from over 25 countries, aged 10-72, make anywhere from their first dollar to over $1M online.

I am also keenly aware of just how terrifying it is to sell anything — especially at the start. In fact, this all-consuming fear landed me in the hospital with a stress ulcer back in 2018.

All to say, I get how scary it is and also, you can do this.

I’m going to show you how.

Part 1: The 4-steps to make money by the weekend

There’s nothing different between the steps to make money by the weekend vs. the steps to make money within a year. How quickly cash hits your bank account is determined entirely by how quickly you go through the steps of what is actually required to sell.

But, when the framework is devoid of all of the fake “fancy” fluff, you’ll find that executing these steps by the weekend is not difficult.

Here are the 4 steps:

1. Have a skillset
2. Dress your skillset
3. Share your skillset
4. Insist on your skillset

In more Urban Dictionary terms, the framework looks this:

1. Don’t suck or Have a skillset
2. Don’t underdress or Dress your skillset
3. Don’t hide or Share your skillset
4. Don’t shrink or Insist on your skillset

How my husband got me to date him

My husband actually used this exact framework to get me to go on a date with him.

Here’s how:

Don’t suck

It’s hard to get a girlfriend if you have no substance to you. Lucky for me, Travis was kind and funny and doing really cool things in the world.

Don’t underdress

Travis is the cutest boy I’ve ever seen, but had his profile been decorated with blurry, weird-angled selfies or bizarre personal descriptions, I probably wouldn’t have swiped on him. Gratefully, his pictures and words accurately depicted how wonderful he is.

Don’t hide

I would have had no idea that Travis existed if he hadn’t used those pictures and descriptions to create a profile on the dating app.

Don’t shrink

Travis and I matched, sent a few messages back and forth and then I ghosted him.

I didn’t ghost him on purpose. I was just busy. Being only a few days out from speaking at Funnel Hacking Live 2020, I was focused entirely on preparing for the event.

Gratefully, Travis didn’t wallow like a wounded puppy. He reached back out and reengaged me (with a very impressive scarcity-based message — you know my marketing soul loved this). I sent him my number, we texted all throughout Funnel Hacking Live and then went on our first date the day I came back. Fast forward 13 months and we were married.

God bless this boy for not letting me dismiss him. I almost passed on the exact thing that I wanted simply because I was busy.

Selling a product or service requires this same tenacity, executed in the same order.

1. Don’t suck or Have a skillset
2. Don’t underdress or Dress your skillset
3. Don’t hide or Share your skillset
4. Don’t shrink or Insist on your skillset

Now, you didn’t come here for dating advice. You came here for selling strategies. So, let’s break what each step means for you as a current or aspiring business owner.

Step 1: Have a skillset — aka Don’t suck

Having a skillset boils down to two things: do what you say you do and you do something people need.

Do what you say you do

I know this sounds like common sense but there are so many people that sell things online and don’t actually have the skillset to fulfill on them.

Maybe you’ve experienced this before. Ever bought an online course that didn’t follow through on it’s marketing promises?

I just finished up working 1-on-1 with client and their team. They’ve been in business for over ten years and have done tens of millions in revenue.

Before we started working together, they were very adamant that our contract was painstakingly thorough in terms of deliverables. They had been burned in the past and wanted to make sure that before they handed over a pretty penny to me, they weren’t going to get screwed over.

As our time together was coming to a close, the business owner said, “I just can’t believe that you actually do what you say you do! I can’t tell you how many times we’ve been disappointed in the people we’ve hired. But, in ten years, this is the most impressive fulfillment I’ve ever experienced.”

Do you want to know the crazy part?

I didn’t do anything extra. I simply did what I said I’d do.

On our call, I literally went through our contract and checked off every part of our agreement to show it’s fulfillment. They were blown away (and have since hired me again).

If you sell something that you can’t actually fulfill on, stop.

A quick pro tip: if you’re looking for gurus to follow, find people with repeat customers and/or affiliates. People don’t promote or continue to buy from frauds.

Long story short: if you don’t know what you’re doing, don’t pretend like you do.

**Note: If you don’t already have a skillset to sell, know that it’s possible to develop a lucrative skillset (with a paid client) by this weekend. More on this in a second, but if you’re chomping at the bit to learn more, click here.

Do something people need

It’s possible that you do what you say you do, but nobody wants what you do.

For example, maybe you’re exceptional at serenading dogs into a hypnotic state with your pan flute. But, the reality is that there isn’t customer base wanting that service.

A lot of businesses fail because there isn’t a market for what they’re selling.

Here’s how to check if what you offer is needed: if someone else (especially multiple people) are already successfully selling your skillset, this is a good sign. Consider it market validation and move forward onto the next step of the framework.

Step 2: Dress your skillset — aka Don’t underdress

If you cannot talk concisely describe your skillset (and why someone should buy it) in a way that immediately makes sense to your potential buyers, you’ll never make money.

I’ve centered my entire business around this concept (Design Hacking means, “how to present stories that convert”).

I’m so passionate about this because tragically, a lot of amazing products and businesses are buried because their creators never figure out how to talk about them. They have all of the elements to succeed but they don’t have the words. They completely underdress what they do. And that feels like such a dumb reason for world-changing ideas to die.

Toothpaste marketing genius

Take Pepsodent, for example.

Pepsodent was a minty, frothy toothpaste that came out in the early 1900s. The only problem?

No one cared about toothpaste. During this time period, hardly any Americans brushed their teeth.

It wasn’t until brilliant marketer Claude Hopkins came and figured out how to more alluringly present the story of this new toothpaste that people went crazy for it.

He learned how to “dress the product” in a way that made people pay attention.

He realized that people didn’t care about oral health. Not really.

So, he presented Pepsodent as a beauty product.

He loudly advertised the message that the film on your teeth made you look “dingy.” He was loud about how “off-colored teeth” really minimized “a woman’s charm.”

The way the product was “dressed” resulted in the product becoming an international bestseller (and over half of the American population making tooth brushing a daily habit within a decade).

The product was the same. The only thing that changed was how it was “dressed up.”

How to tell your story the right way

We’ll talk about different story frameworks in later blog posts.

But, for the purposes of “money by the weekend,” the easiest way to ensure that people bite when they hear about your skillset is to ensure that your offer is tangible.

Always run your offering through the Tangible Test:

1. Is what I’m offering concretely measurable?
2. Is what I’m offering something you can point to or hold?

For example, McCall Jones helps people “make money with video.”

Does her offer pass the Tangible Test?

• Is it concretely measurable?
  • Yes. Before they hired McCall, they had made $x in sales via video and after McCall, they have made $x more in sales via video.

• Is it something you can point to or hold?
  • Yes. The video that is bringing in money is something that didn’t exist before but now, you can pull it up on a computer and watch it.

So often, people try to sell intangible results.

One of the most popular intangible results floating around the internet is life coaches selling “confidence.”

Let’s put “confidence” through the Tangible Test.

• Is “confidence” concretely measurable?
  • No! Someone saying they felt a “level 4 confident” on Tuesday and a “level 8 confident” today is a completely relative (and not concrete) scale of measurement.

• Is confidence something you can point to or hold?
  • Also no. Sure, you might be able to conjure up a testimonial or some video footage but the fact that you can’t actually grasp confidence leaves too much doubt in the minds of your potential buyers.

When your offer passes the Tangible Test, you help people justify to themselves (or their spouse, business partner, etc.) why they’ll pay you money.

In other words, your customers need to be able to very clearly say, “Right now, I don’t have [TANGIBLE RESULT]. But, after hiring [YOUR NAME], I will have [TANGIBLE RESULT].”

Consider the following examples.

Which would you be more inclined to buy?

• “Facebook ad services” vs. “Profitable return on Facebook Ads in 90 days or less”
  • The second one! Why? It passes the Tangible Test.
    • Is it something concretely measurable? Yes, you will have more revenue than ad expenses in 90 days.
    • Is it something you can point to or hold? Yes, there wasn’t profit in the bank account before and now there is.
      • This is the way Travis Moh presents his Facebook Ad services and how he got a big-name client to fire Dean Graziosi’s ad agency and hire him instead.

Alright, let’s play again. Which would you be more inclined to buy?

• “Business coach” vs. “Learn How To Make $100k In A Single Day As A Coach/Consultant”
  • The second one! Why? It passes the Tangible Test.
    • Is it something concretely measurable? Yes, you will have $100k in a single day.
    • Is it something you can point to or hold? Yes, the money will be in the bank account.
      • This is the way Josh Forti presents his business coaching services and brings on new clients.

Some of my students tease me and say that I am way too passionate about “tangifying” things. But, making my offerings tangible is what I attribute most of my success to.

People know what I do and therefore, it’s a clear choice whether to hire me or not.

Not having this tangible clarity is also the most common reason people fail with their marketing.

The hater that went about everything wrong

After I had been announced as a Funnel Hacking Live 2020 speaker, I had a man (at a separate event I was speaking at) come up and say to me, “No offense but why did they ask you to speak? I just don’t get it.”

I answered him with, “You’ll just have to come and see.”

This man’s ego was clearly bruised by the fact that he was not going to be on stage. In his mind, he had more experience than me, more customers and at that point, had pushed more revenue than me.

So, why wasn’t he in the spotlight?

To me, the reason was clear.

No one actually knew what he did — including himself! He was just a “marketing guy.”

What he offered was so fuzzy that you had to do some serious digging before you could figure out if he could help you or not.

If people have to do their homework to figure out if you can help them, they won’t buy from you. It’s too hard.

As a more clear example, take CF Design School.

I show people how to create money-making websites or funnels by the weekend.

Is this result clearly measurable?

• Yes. You didn’t have a website or funnel that made you money and now you do.

Is it something you can point to or hold?

• Yes, before there wasn’t a money-making website to visit and now you can visit the money-making website online.

Take time to figure out how to present or Dress your skillset in one sentence or less. And for the love of everything that is good, make sure that it passes the Tangible Test.

Step 3: Share your skillset— aka Don’t hide

Now that you’ve figured out how to talk about your offer, you actually have to go and offer it to people!

I know this seems like common sense but somehow people think they can skip this step. They delude themselves into thinking things like:

• “Oh, I’ll just write this blog post and never tell anyone about it but somehow strangers on the internet will find it and I’ll make millions of dollars!”
• “Yay, I just finished my website but I’ll never tell a soul about it but certainly the internet will attract people to it and I’ll get famous so by the time I do tell people I’ll already be successful.”

My advice to these deranged people is this: knock it off.

My dad always said growing up, “You can’t work from your butt.” Now, that was real annoying to hear as a 12-year-old begrudgingly pulling weeds from the garden while sitting on a rock. But, what he meant was, “Don’t sit, don’t be idle, nothing happens when nothing happens.”

In our case, you can’t make money if you don’t ask people for money.

A biker lady cussed me out

I learned this lesson back in 2016.

The year prior, I had bravely stepped into the internet marketing world and got a handful of clients. Unfortunately, I ended up working with a crazy person that totally demolished any semblance of confidence I had started to acquire.

I was so gun shy to offer my services again that I didn’t take on a client for 9 months.

During this 9 month period, I had connected with this boss-lady online. She was a rough and tumbling biker chick that also happened to be a master of Facebook Ads.

One day she bluntly asked me, “Kathryn, how much money have you made this year?”

The answer was $0.

But, I wasn’t about to tell that to this super intimidating lady so I fumbled out some fake answer about how I was focusing on different things, blah, blah, blah.

She doubled down, “Kathryn, I asked you a simple question: how much money have you made this year?”

I eventually told her $0.

Then she asked, “Well, how many people have you asked for money?”

I then responded with, “None.”

Then, with terrifying intensity she said to me, “Kathryn, you can’t f***ing making money if you don’t f***ing ask people for money.”

Her words shocked my system into action and I got myself back into the game.

Stop making it so hard

Remember the sheep herding ultra marathon runner? He didn’t overcomplicate things. He just moved.

Treat the selling experience as if you’re in elementary school selling candy bars for your Boy Scout troop. There are no fancy back-end sequences, no pre-emptive marketing, no follow-up emails.

There’s just, “I give you the candy bar, you give me the money.”

High schoolers are kicking your butt

My husband Travis currently works for a startup called Factor. They’ve raised a chunk of seed money and are on a quest to make kids career ready by the time they’re 18.

One of the first things they do with these high schoolers is give them “The $100 Challenge.”

The challenge is this:

• Each kid receives $100 dollars
• They have 1 week to turn that money into more money

And that’s the extent of the instruction. No business training, no sales strategies. Just like the sheep herder, their commission is to move.

Last month they had a new round of kids complete the challenge.

Here were some of the results:

1. One 15-year-old girl pre-sold monthly dessert subscription boxes. Within one week, she made $591. Because she pre-sold, she didn’t even use the $100 she started with.
2. One boy used his $100 to buy stickers in bulk. He then sold them for $1 each to his high school’s student government. The student government then went on to sell the stickers to students at the school for $2-3 each.
3. Another boy used his camera to take headshots for two people. He made $200.

View this post on Instagram

A post shared by Factor — Discover Life After High School (@factor.xyz)

These kids weren’t trained in marketing or business. They had a skillset, they figured out how to dress it, and they shared it. They simply moved.

My point? Post your dang skillset on Facebook.

Step 4: Insist on your skillset — aka Don’t shrink

A lot of people think they’re selling when they’re not.

When you Have a skillset, you’re not selling.

When you Dress a skillset, you’re not selling.

Even when you Share a skillset, you’re not selling.

Selling means to “give or hand over something in exchange for money.”

Unless you have money in your pocket, you have not sold. You might be doing a lot of sharing, but you’re not selling.

Insisting on your skillset is where you follow-up, double down, and like my husband did, do not let people pass on you.

The unrelenting insistence of Spanx’s Sara Blakely

Sara Blakely is the founder of the $1.2B women’s shape ware company Spanx.

In the beginning, after having started with only $5,000, she hustled her way into a pitch meeting with the department store Neiman Marcus. The meeting was not going great. So, Sara paused everyone and asked the female buyer to come with her to the bathroom. There, she changed into her product to show the before-and-after benefits of Spanx.

As a result of the meeting, Spanx was sold in seven Neiman Marcus stores.

Now, at this point, you’d think that Sara had made it!

But, there was another challenge to overcome.

The Neiman Marcus sales weren’t as high as anyone was hoping.

So, what did Sara do?

She confidently drove to each store (all while having a separate full-time job, mind you) and relocated the product within the store. Rather than having Spanx be next to hosiery, she put them next to women’s dresses and suits. She even made sure that Spanx was featured at every single checkout register.

While she was relocating product, she instructed the staff to make the changes permanent. She was so confident in her delivery that the employees of each store assumed her to be a Neiman Marcus higher-up. The product placement was changed and Spanx sales took off.

Talk about not shrinking. Sara did not stop until the money was in her pocket.

Be like Sara.

Acknowledge the awkward

“But Kathryn,” you might be thinking, “I don’t want to be annoying.”

We’ve all had multi-level marketers slip into our DMs and perpetually try to sell us products we didn’t want or need.

But, that is the distinction here: don’t want or don’t need.

So, if someone shows interest in what you’re offering…

• Like I did with Travis before I ghosted him
• Or Neiman Marcus did with Sara Blakely in scheduling an initial pitch meeting

…do not let them pass on you.

Help them to see why you’re a fit and get a hard yes or no before you stop following-up.

The way to successfully do this is to not be annoying or awkward.

But, as someone who wore a side pony tail for over a year in college because I legitimately thought it looked good, sometimes we can’t save ourselves from ourselves. Sometimes we just are awkward.

So, acknowledge it.

“Hey, I’m following up because you expressed interest in [whatever you’re selling]. After checking out your stuff, I think we could do some amazing things together. My intention is not to be annoying or awkward — just reaching out again because I think you were spot on in wanting to move your business this direction. Give me a ‘thumbs up’ if you want to hop on the phone and chat about this. If I don’t hear back from you, I’ll follow-up a few more times. I’m confident we can get you where you want to go.”

One of the worst pitches I’ve ever seen

I spoke at an event a few years ago where, on the second to last day, the event host pitched a high-ticket offer to the audience members.

To be frank, the pitch was horrendous.

The host got awkward which made everyone else get awkward.

After the pitch, there was a one hour break where, ideally, people would have been running to the back of the room to sign up for the offer. But, no one moved. The only person that ran from the room was the host themselves. They knew they botched it and wanted to get out of there.

So, there I was, sitting at a table with 6 attendees, all of us unsure how to proceed with the awkward tension in the room.

At that point, I realized there was only one thing to do: acknowledge the awkward.

“Well, that was kind of an awkward pitch,” I said.

Immediately, everyone let out a breath.

“Right?!” they exclaimed.

“Why do you think it was so weird?” I asked.

What followed was a conversation around how their host must have felt uncomfortable. They graciously humanized them, saying how they also got awkward when they were trying to sell.

Once they were able to breathe a bit, I continued, “Okay, awkwardness of the pitch aside, what did you think of the offer?”

Everyone started to talk about how the offer was actually exactly what they wanted.

After a few more minutes of conversation, I had closed 4 our of 6 people at that table on a $25K deal.

No sales tactics, just honesty. Once the awkwardness was addressed, they were able to clearly see their opportunity. And, 2/3 of them moved forward.

People respond to authenticity. If your follow-up tactics are genuine, people will respond kindly. And if they don’t, screenshot their rude responses. They’ll be great stories for your TedTalk one day.

The gist

To recap, the selling framework is this:

1. Have a skillset or Don’t suck
2. Dress your skillset or Don’t underdress
3. Share your skillset or Don’t hide
4. Insist on your skillset or Don’t shrink

Please note that the key word in all of this is “skillset.” Once you have something of value to offer, everything else is a piece of cake.

If you need a skillset, CF Design School can help.

Part 2: The “money by the weekend” checklist to follow

The following checklist is what I would recommend if you are starting from literal Square 0. I recommend that you become a funnel and website designer, something I show you how to do inside of my course CF Design School.

On average, people are about 5-10 hours of work away from their first sale. Thus my recommendation for “money by the weekend.”

If you have a different skillset you’re looking to sell, insert it into this framework and scream through this checklist at a faster pace.

Step 1: Have a skillset — aka Don’t suck

• Open up a new browser
• Go to https://www.cfdesignschool.com/go
• Buy CF Design School
  • If you want to know a little bit more about what CF Design School is, watch the webinar here
• Download the Video Speed Controller Google Chrome Extension so you can go through the course at 2x speed
• Create your CF Design School username and password

• Login to CF Design School
  • Watch Module 1 videos at 2x speed
    • Complete Challenge #1
  • Watch Module 2 videos at 2x speed
    • Complete Challenge #2
    • Complete Challenge #3
  • Watch Module 3 videos at 2x speed
    • Complete Challenge #4
    • Complete Challenge #5

At this point, you will have acquired the skills necessary to start earning money as a beginning website and funnel designer.

Step 2: Dress your skillset — aka Don’t underdress

• Make sure that the way you talk about your offer passes the Tangible Test.
  • Is it concretely measurable?
  • Is it something you can point to or hold?

If you go the CF Design School route, the way to talk about your skillset is by saying that you “design funnels and websites that convert.”

Another way to say that is, “I design websites that make you money.”

A lot of beginners stress out about the “make you money” part of their deliverable. Please note that if you follow the frameworks inside of the course, you are equipped to offer this result.

But, if you’re still nervous, know that some people start with, “I design websites” or “I redesign ugly websites.”

Step 3: Share your skillset — aka Don’t hide

• Offer your services on your Facebook profile page (or wherever you have the largest, most engaged following — even if it’s just your friends)

The “One Lucky Winner” post

I suggest executing the “One Lucky Winner” post. Here’s how it works:

• Open up your Facebook profile page
• Post the following:
  • “Does your website need a design makeover? I’m doing a one-page giveaway! Post the URL in the comments (or DM me) and I’ll give it a ‘design facelift’ for FREE. Here are two sites that I created the other day.”
• Choose someone’s site to redesign
• Design one page of their website/funnel
• Set up a Zoom or video call to walkthrough the newly designed page
• After showing them new page, say something like:

Hi [NAME]!

Your redesigned page is done.

Here’s a link to the page: [LINK]

As I was redesigning, I was looking around your site. You really are doing AMAZING things with your company.

But — forgive my boldness — the quality of your site’s design does not seem to match the quality of your products.

With a ‘design facelift’ to the entire site, we could significantly increase your credibility which would increase your sales.

I usually charge more, but since I’m already familiar with your brand from the giveaway redesign, I’ll only charge $[x]/page.

I love to start with your homepage and main optin page.

Let me know by the end of the day? I have another client coming through the pipeline, but after doing your redesign for the giveaway, I felt drawn to reach out before I took on anyone else.

LMK!

• Close on the deal and redesign the remainder of their website/funnel
• For the people who commented on your post that you did not redesign, slide into the DMs and follow-up with a paid offer
  • Something like, “Hey, we ended up selecting another person for the free website giveaway. But, I’d love to help get your website/funnel redesigned to accurately depict just how awesome your brand is. Can you hop on a quick call tomorrow to walk me through what you’re looking for? If we’re a good fit, we can figure out a deal that works for both of us!”

I go through this “One Lucky Winner” challenge in even more detail inside of CF Design School.

Step 4: Insist on your skillset — aka Don’t shrink

• Follow-up with every person that did not respond to your messages from Step 3
  • Use a message like follow-up DM from above:

“Hey, I’m following up because you expressed interest in [whatever you’re selling]. After checking out your stuff, I think we could do some amazing things together. My intention is not to be annoying or awkward — just reaching out again because I think you were spot on in wanting to move your business this direction. Give me a ‘thumbs up’ if you want to hop on the phone and chat about this. If I don’t hear back from you, I’ll follow-up a few more times. I’m confident we can get you where you want to go.”

• If you don’t get any bites during Step 3, go find more people who might need your services
  • For example, head into the Clickfunnels (Official) Facebook Group
  • Find someone who has recently posted a URL or screenshot of their site
  • Consider sending them a direct message that looks like this:

Hi [NAME]!

My name is [YOUR NAME]. I’m a funnel designer.

And, I want to redesign your webinar registration page.

I noticed that you just posted your new webinar registration page in the Clickfunnels Facebook group.

The webinar looks going to be rad!

But — forgive my boldness — the quality of your page’s design does not match the quality of what I believe your webinar is.

With a ‘design facelift,’ we could significantly increase your webinar registrations (along with your credibility).

Here are some of my recent designs:

[Attach your designs from Challenge #4 and Challenge #5 from CF Design School]

Let me know by the end of the day? I have another client coming through the pipeline, but I saw your page and felt drawn to reach out before I took on anyone else.

Talk soon!

Remember, don’t shrink. You haven’t actually sold anything until you have money in your pocket. Be like Travis. Be like Sara Blakely. Don’t let people who need your services pass on you.

Pro Tip: if you don’t want to go searching for potential URLs to redeisgn in Facebook Groups, you can buy a list of all of the sites that have been built with Clickfunnels.

Buy a list of potential clients

Here’s how:

• Go to builtwith.com

• Type in “Clickfunnels” as the software you’re looking to locate sites for
• A list of about 50 sites that are built with Clickfunnels will appear

• If you’d like to purchase the entire list (which right now includes 433,708 results), you can for a few hundred dollars

Ultimately, develop a skillset, figure out how to talk about it, tell people about it and be relentless in not letting them pass on you.

Part 3: How to make selling not that scary

Selling is always a little scary, but it doesn’t have to be “put-you-in-the-hospital-with-a-stress-ulcer” scary, which is how it started for me.

Here are some ways I recommend making this entire process a little less terrifying:

Get paid first

If you don’t have a valuable skillset to sell, find clients that will pay you before you purchase CF Design School.

Go through the checklist above and simply alter the Facebook post message to say something like:

“Does your website need a design makeover? I’m doing a November special and taking on 3 clients for only $500 each! Post the URL in the comments (or DM me) and I’ll give it a ‘design facelift’ ASAP.”

If you get bites, finalize the deal.

If you don’t, move on to the Step 4 portion where you direct outreach.

Then, make sure to establish the delivery timeline for 1-2 weeks longer than you normally would to compensate for the time to go through CF Design School.

They pay later

There is a “reverse webinar” setup where people only pay if they feel like they got value out of the training. When the presentation is over, they are given options of what to pay (i.e. $50, $100, $250 or Custom). This is a framework you could execute with your potential clients as well.

State that you typically charge $x but that they can pay according to what value they feel like they received.

If this is your first go, remember that it’s your first go

Doing anything new is scary.

Move forward anyway.

10:34am

On December 17, 1903, Wilbur and Orville Wright successfully flew a plane in North Carolina. They took off at 10:35am in the morning.

In his book Dream Big, author Bob Goff mused, “I’ve always wondered to myself what Orville and Wilbur were thinking a minute before they launched at 10:34. We all wonder the same thing about our ambitions at some point. Will our ambitions fly, or will they crash and burn?”

He continues, “[For a lot of you], the clock has become frozen at 10:34 in your life. The good news is this: 10:35 is only a minute away from happening for each of us.”

Just go.

I’ve never really had a blog

Not for reals, at least.

When I published my first blog article last week, my mind was flooded with doubts.

• “No one is going to read this.”
• “This is too bold.”
• “You’ve been away from your audience for too long.”
• “This will never lead to sales.”
• “You are a terrible writer.”
• “Who are you to think you know anything?”

In the midst of these “Am I an idiot?” type thoughts, my sister-in-law texted me.

And, as you can see, I genuinely appreciated (and in that moment, maybe needed) the validation.

But, validation or not, I marvel at each of these self-doubting thoughts because I have factual evidence that none of them are true. And yet, even after having spoken in front of hundreds of thousands of people online, the publishing of a single blog post can still be scary.

The point is this: new things never stop getting scary. You just get a lot more brave in starting. So, get your reps in.

Don’t let people hand you their garbage

People get weird whenever you seek to change the trajectory of your life.

When they do, as my coach once taught me, “Don’t let people hand you your garbage.”

If you decide to go the CF Design School route, it’s possible that some people who went to school for graphic or web design will try and dissuade you from entering the marketplace. They’ll try to disqualify you because you haven’t “paid your dues” or “ have a degree” or whatever other jab they can come up with.

My advice to you?

Let them wallow in their self-doubt and student debt while you go and earn some cold hard cash.

Part 4: The overachiever cheat codes for making cash fast

If you’re committed to the “Money By The Weekend” Challenge, here is my advice to expedite and increase your results.

Accelerate your time table

I like to know the entire process before I start something. My husband Travis only needs to know the first step or two before he gets going.

The reality is that both methods work most times.

It’s simply a matter of how quickly you want to get there.

In this case, trust the 1K+ people who have already joined CF Design School and jump in. The process is proven and works. Don’t waste time watching the webinar or trying to find reasons why it won’t work for you.

Just move.

Increase your reach

Facebook is not for fun — it’s for business.

On your personal profile, you’re allowed 5,000 friends. At least 80% of the 5,000 should be the target audience for your offering.

Therefore, if you don’t currently have 4,000 people who might potentially want your services, start adding or deleting friends. Find people in your space and get them into your network.

Update your profile and cover photo so potential customers see the relevance in following (and potentially buying) from you.

Show don’t tell

Rather than telling people that you are a funnel designer (or whatever your skillset it), show them.

Justin Harwood learned funnel design from CF Design School. He jumped right in and already had a few funnel design clients under his belt.

But, Justin had some dream clients he really wanted to work with.

One of them was a business coach named Cody Jefferson.

Rather than telling Cody that he needed him, Justin redesigned Cody’s funnel page for free to show Cody that he needed him. Cody loved the initial design but had a few suggestions for edits. Justin made the tweaks within a 24 hour timetable.

Cody was blown away and Justin became his primary funnel builder.

Part 5: The money-making proof

You’re nearing the end of this guide which means that you have a decision to make: are you going to go for the “money by the weekend” challenge or not?

Just like when I created this blog, if you’re feeling the inclination to move, chances are that you have some less-than-helpful thoughts coming up for you.

Use these people, who have made money designing funnels and websites online, as evidence that you’ll be in good company if you decide to join us inside the beautiful world of CF Design School.

Sarah

Sarah is a 10-year-old that wanted a puppy. Her mom said she could get one if she earned the money for it. She took CF Design School and sold a nearly $1,500 funnel. If you think you’re “too young” to do this, you’re not.

Pall

Pall was a 60-something-year-old that had never taken an online course before. He invested in CF Design School and made money within 2.5 days. If you think you’re “too old” to do this, you’re not.

Ben

Ben made $2,500 in 2.5 weeks. If you think you’re “too anything” to do this, you’re not.

Justin

Remember Justin from above? Here’s how his journey started: $2K in 2 weeks.

1st sales

Also, check out Moses, Paul, Angel and Megan’s first sale hauls.

CF Design School Graduation

Two times a year, we acknowledge those that have made money ($1K, $10K or $50K) with CF Design School through a full-fledged graduation.

We started them back in 2018 and we’ve been celebrating graduates ever since.

Final words

Don’t make selling more complicated than it needs to be.

1. Have a skillset or Don’t suck
2. Dress your skillset or Don’t underdress
3. Share your skillset or Don’t hide
4. Insist on your skillset or Don’t shrink

Now, go have a money-filled week. If you need help developing a money-making skillset by the weekend, join CF Design School.

We’d love to have you.

LESGO,

KJ