Hey,
This Podcast Pitch Email Template works.
And it works because it’s built on the Expert Formula that podcast hosts can’t resist:
- RESULT: Ultra-specific problem solving
- METHOD: An approach that’s different (and easier) than everyone else’s
Remember: Hosts don’t want “famous” guests. They want guests who will make THEM famous AKA downloads. And, if you can deliver massive value to their audience, that will result in big downloads.
THE TEMPLATE
SUBJECT LINE: [Podcast-specific insight] + [Your specific solution]
Examples:
- Podcast Guest Idea: How to Grow Instagram Without Posting Daily
- For [Podcast Name]: 3-Step Method to Double Sales Calls (No Cold Outreach)
- Quick Idea for [Podcast Name]: Building Email Lists Without Paid Ads
EMAIL BODY:
Hi [Host's First Name],
Your episode with [specific guest] on [specific topic] hit different. That point about [specific insight they shared] had me frantically taking notes at 1AM.
Your audience seems hungry for solutions to [specific pain point]. Here's where I can deliver something they haven't heard before:
THE RESULT: I help [target audience] achieve [ultra-specific, measurable outcome]
THE METHOD: Without [painful approach everyone else teaches] or [second common but difficult approach]
While other experts tell people to [common advice that takes forever], my clients are getting [specific result] in [surprisingly short timeframe].
Quick example: [Client first name] went from [before state] to [impressive after state with exact numbers] in just [timeframe] using my approach.
For your listeners, I'll break down:
• The counterintuitive [technique/framework] that outperforms the "industry standard" by [specific percentage/metric]
• Why [common approach] actually sabotages most people's results (and what to do instead)
• How to [achieve specific result] in [dramatically shorter time] than conventional methods
Your audience will get a step-by-step blueprint they can implement immediately – not another "work harder" pep talk.
[Optional social proof: Recent feature on [podcast name] generated more downloads than any episode in the past 6 months, according to the host.]
Can we carve out 30-45 minutes to give your audience this unfair advantage?
Ready when you are,
[Your Name]
[Your Title/Company - make this memorable, not generic]
[Your Phone]
[Your Email]
THE SECRET SAUCE ELEMENTS
- Open with a SPECIFIC connection Show you actually consume their content by referencing something that would be impossible to fake.
- Make the RESULT unmistakably clear Use concrete numbers, percentages, or specific outcomes that create immediate “I want that” desire.
- Position your METHOD as the shortcut Explicitly contrast your approach against the painful, time-consuming methods their audience hates.
- Use the “While others… I…” formula This directly positions you as the refreshing alternative to every other expert they could book.
- Include “proof of concept” with real results A quick, specific client story proves your approach isn’t just theory.
- Create content bullets that sound like clickbait (but actually deliver). Write bullet points that their audience would screenshot and save.
WHAT NOT TO DO
❌ Send the same generic pitch to multiple hosts
❌ Attach large files or press kits they didn’t ask for
❌ Focus on your products or services
❌ Talk about how this will help grow YOUR audience
Get serious about booking Podcasts
If you’re serious about making podcasts a part of your traffic strategy (which, you should be because it is FREE traffic), I break down EVERYTHING you need to get get started AND MONETIZE here:
